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John Milton:
Eddie Barzoon! Eddie Barzoon! Ha! I nursed him through two divorces, a cocaine rehab, and a pregnant receptionist. God's creature, right? God's special creature. I've warned him, Kevin. I've warned him every step of the way. Watching him bounce around like a f***ing game. Like a wind-up toy. Like 250 pounds of self-serving greed on wheels. The next thousand years is right around the corner. Eddie Barzoon.. take a good look, because he's the poster child for the next millennium. These people, it's no mystery where they come from. You sharpen the human appetite to the point where it can split atoms with its desire. You build egos the size of cathedrals. Fiber-optically connect the world to every eager impulse. Grease even the dullest dreams with these dollar-green gold-plated fantasies until every human becomes an aspiring emperor, becomes his own god. Where can you go from there? As we're scrambling from one deal to the next, who's got his eye on the planet? As the air thickens, the water sours, even bees' honey takes on the metallic taste of radioactivity.. and it just keeps coming, faster and faster. There's no chance to think, to prepare; it's buy futures, sell futures.. when there is no future. We got a runaway train, boy. We got a billion Eddie Barzoons all jogging into the future. Every one of them is getting ready to fistf*** God's ex-planet, lick their fingers clean, as they reach out toward their pristine, cybernetic keyboards to tote up their f***ing billable hours. And then it hits home. You got to pay your own way, Eddie. It's a little late in the game to buy out now. Your belly's too full, your dick is sore, your eyes are bloodshot and you're screaming for someone to help. But guess what - there's no one there! You're all alone, Eddie. You're God's special little creature. Maybe it's true. Maybe God threw the dice once too often. Maybe He let us all down.
The Devil's Advocate - MacWindows: The New Trojan Wars
byJohn Kheit- April 4th, 2006
In trying to make some sense of Apple's joining BAPCo, a Windows benchmarking group, I've been thinking history may be repeating itself. The great Trojan war, as everyone probably recalls, was waged because a beautiful woman, Helen, was swifted away from her people. As is not uncommon when issues stemming from affairs of the heart turn sour, a war ensued that was a long drawn-out and nasty affair.
The Greeks were not doing too well and everyone was getting tired of dying. Being brilliant Greeks, they devised a cunning plan. Just when they looked defeated, they set up a very pretty, shiny, horse-shaped box filled with the contents that would bring on the demise of the Trojans; namely a bunch of bad ass, long-abused and suffering soldiers that were thirsty for some payback.
It was a risky and stealthy plan, but when the Trojans brought in the pretty horse, they were not prepared for the contents that lay in wait. And the rest is history (or poetic, if you prefer).
Devils Don't Need No Advocate Mac Os Download
First, there is a real thing that 'don't play devil's advocate' is warning against. There really are people who will use it as cover to be arseholes. In that respect, it's very like the 'free speech' debate – free speech is (I think) genuinely important and worthy of protecting, not just from government censorship but from. To be a UX Advocate, you don't need to be able to create pixel-perfect mockups in Inkscape or have an HCI degree. All you need is love–you have to love an open source project and the people who use it, and you need to be patient, persistent, and persuasive.
The Plan
Which brings me back to Apple. I'm not of the mind, like some, that believe Apple joined BAPCo just so it could benchmark the Windows support that is rumored to be built into OS X 10.5 through some sort of virtualization. Nor am I on the same page with my favorite pundit bad ass, cranky geek John C. Dvorak, in his thought exercise that Apple could abandon OS X and sell Windows. But I do think there is another option, namely, that there is some likelihood that Apple will start selling Windows boxes in addition to Macs. Perhaps not much of a likelihood (say a 5-10% chance). The idea is that, in addition to selling Macs that run OS X, Apple would sell Macs with Windows pre-loaded and a bunch of nice drivers to make it all work well.
The marketing slant will be something like, 'people love how our machines look, they work well, and they will make the best Windows boxes out there for those that need to work in Windows; but of course they run even better with OS X and they can do that too.'
Apple will sell a lot more machines to executives that want the swank look of Macs on their desktop. I mean what posh techy or executive could resist those shiny pretty boxes? And because they are so pretty and shiny, Apple will not bother competing on the low end; it'll go for the BMW-of-computers segment and maintain both its nice designs and fat margins.
Nevertheless, such a move would let Apple fit into the purchasing calculus of a lot more IT departments. Further, Apple might reason that this will not cut into their sales of Macs or adoption of OS X. In fact, it would increase adoption rates.
The Motivation
When the Mac took off, it was through the 'back door' of Desktop Publishing. People snuck Macs into work to do page layout, and there they remained in graphics departments for decades. Project e.a.r.t.h. mac os. Desktop publishing was Apple's original Trojan Horse into the corporate world, but Macs never went much further than the creative markets for a slew of reasons that are tangential to this particular flight of imagination. Suffice it to say that Microsoft did a bit of user interface kidnapping in Windows and Apple has been locked outside Bill's gates for quite some time.
So the questions are, how bad does Apple want to get back what is rightfully theirs, i.e., the desktop? And how 'out there' is it willing to go to get it back? How much is it worth to Apple to get a back door right onto the desktops of corporate America (and world-wide for that matter)?
I'd say the potential rewards might make such a move worth a shot. With many requisitioning Macs running Windows, you know a fair number of users would take the opportunity to start using Mac OS X right in the heart of the corporate world. At first they would dual boot in secret, and with time, many of them would start using Mac OS X regularly.
Even if Apple were to take this Windows plunge, I think it will keep Mac OS X booting only on Macs for quite some time. The pitch to calm the faithful will be that 'only Macs can run OS X, and only Macs can run Windows better than anyone else's computers (if that's what you have to run); and that makes Macs the best computers in the world.' Besides, father Jobs can sell the faithful anything.
Payback
Downhill biking mac os. The brilliance of this risky move would be that Apple actually buddies up to Microsoft. After all, Apple would be selling a fair number of Windows licenses for Microsoft. Getting up nice and close to its 'partner' waiting for its chance to sink the dagger deep. And all the sudden, when there are enough Macs out there, with enough 'soldiers' laying in wait, there may come a time when Apple flips out the hatch and starts licensing OS X to others.
John Kheitis an attorney. Please don't hold that against him. This work does not necessarily reflect the views and/or opinions of The Mac Observer, any third parties, or even John for that matter. No assertions of fact are being made, but rather the reader is simply asked to consider the possibilities.
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Most Recent Columns From The Devil's Advocate
- Mac UI Ain't All That: The Future & History of the User Interface - August 15th
- MacWindows: The New Trojan Wars - April 4th
- TMO Scoop: Apple Files Patent for Looking Glass - January 25th
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